Bobo Hair Lounge Plymouth
Website

2025

SEO-friendly website design

Designing a conversion and SEO-focused website for a Plymouth hair salon

Bobo Hair Lounge approached me to design and build a new website using their existing logo, expanding it into a full, cohesive visual identity, with two key aims: to convert website visitors into salon clients and establish a strong presence in local Google searches.

I planned the structure and user journey around the information potential clients would need when choosing a salon, making it easy to explore services, meet the team, see examples of their work and move through to booking an appointment. Strong calls to action and prominent links to the salon’s online booking system were incorporated throughout, creating a clear route from discovering Bobo to becoming a client.

SEO was considered throughout the design and build, from the website structure and content hierarchy to page titles, metadata and locally focused content. I developed a bold and distinctive visual style around the existing logo, creating a consistent identity across colour, typography, imagery and graphic elements whilst ensuring the design didn’t compromise usability or search performance.

I designed and built the website in WordPress, creating a responsive experience across desktop, tablet and mobile. The site is now performing strongly in organic search and currently appears fourth on Google for “hairdressers Plymouth”, helping Bobo reach new local clients as well as providing an engaging online home for the salon.

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  • We have worked with Jess for a few years now, and she always does a fantastic job! She has rebranded our company, as well as creating a new website and signage. She has been there to advise and support us every step of the way, and we would definitely recommend her services. We will continue to work with her in the future.

    Chris Northam, Nordic Installations

  • It is such a pleasure to work with Jess. She is very attentive, giving her full attention to each project. She has totally understood our brand and offers suggestions which are really insightful. Her is work is of a high standard, she has an amazing eye for detail and I would recommend her in a heart beat. Thanks for everything you do Jess!

    Babette Grobler, Tideford Organics

  • We were lucky enough to be introduced to Jess through one of our client companies. Jess guided us easily through the process of designing a logo for our company. Her prices are extremely competitive and her work is very professional. Her designs interpreted our ideas brilliantly, and we think you will agree the final logo design is fantastic. We will have no hesitation in using Jess Cook Design for further work once we are in a position to do so. Thanks Jess!

    Zoë Scott, Devon & Cornwall Sealants
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