The Positive Birth Company’s Brand Refresh
2023
Brand refresh, social media graphics, email newsletter design
Refining and refreshing the brand, and creating clear brand guidelines
The Positive Birth Company had a brand identity that had been in place for a number of years, but was overcomplicated and lacked consistency. Whilst the logo was strong, it lacked versatility in it’s single format, and wasn’t working at it’s best. I was approached to refine the branding, including colours and typefaces, simplify, and create clear rules for how the assets should be used across all of the brand’s touch-points. These included rules for the website which the team could use to tidy the website, social media graphic templates and email newsletter templates. Whilst I designed the graphics in Adobe, I then created templates in Canva so that the team could regularly create graphics for their platforms whilst remaining true to the visual identity rules.
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