The Positive Birth Company’s Brand Refresh

2023

The Positive Birth Company Brand Refresh Rebrand
The Positive Birth Company Brand Refresh Rebrand
The Positive Birth Company Brand Refresh Rebrand
The Positive Birth Company Brand Refresh Rebrand

Brand refresh, social media graphics, email newsletter design

Refining and refreshing the brand, and creating clear brand guidelines

The Positive Birth Company had a brand identity that had been in place for a number of years, but was overcomplicated and lacked consistency. Whilst the logo was strong, it lacked versatility in it’s single format, and wasn’t working at it’s best. I was approached to refine the branding, including colours and typefaces, simplify, and create clear rules for how the assets should be used across all of the brand’s touch-points. These included rules for the website which the team could use to tidy the website, social media graphic templates and email newsletter templates. Whilst I designed the graphics in Adobe, I then created templates in Canva so that the team could regularly create graphics for their platforms whilst remaining true to the visual identity rules.

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Drop me an email if you’d like to work with me or just fancy a chat!

  • We have worked with Jess for a few years now, and she always does a fantastic job! She has rebranded our company, as well as creating a new website and signage. She has been there to advise and support us every step of the way, and we would definitely recommend her services. We will continue to work with her in the future.

    Chris Northam, Nordic Installations
  • It is such a pleasure to work with Jess. She is very attentive, giving her full attention to each project. She has totally understood our brand and offers suggestions which are really insightful. Her is work is of a high standard, she has an amazing eye for detail and I would recommend her in a heart beat. Thanks for everything you do Jess!

    Babette Grobler, Tideford Organics
  • We were lucky enough to be introduced to Jess through one of our client companies. Jess guided us easily through the process of designing a logo for our company. Her prices are extremely competitive and her work is very professional. Her designs interpreted our ideas brilliantly, and we think you will agree the final logo design is fantastic. We will have no hesitation in using Jess Cook Design for further work once we are in a position to do so. Thanks Jess!

    Zoë Scott, Devon & Cornwall Sealants
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