Threshold Therapy
Branding and Website
2026
Branding, website design
Creating a calm, considered brand and website for a new therapy practice
Threshold Therapy is a new therapy practice offering therapy, counselling, coaching and clinical supervision, with a particular focus on grief, loss, trauma and significant life transitions. I was approached to create the visual identity and website, giving the new practice a professional and cohesive presence from launch.
I designed the logo and wider visual style to work alongside a beautiful collection of photography commissioned by the client, creating a warm and considered identity that reflects the sensitive nature of the work whilst still feeling professional and approachable.
At the start of the website design stage, I wireframed the site and planned the user journey, considering the audience and their needs and how best to guide them towards the right information or service. With several different areas of support available, creating a clear content hierarchy and straightforward navigation was particularly important.
I then designed and built the website in WordPress, carrying the new identity throughout and creating a responsive, easy-to-navigate experience across desktop, tablet and mobile. The finished website gives Threshold Therapy a distinctive and professional presence, bringing the practice, services and approach together within one cohesive brand.
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